The most popular fashion brand on Facebook is not Nike or H&M, not Adidas or Zara, it is Converse. With an astonishing 35,810,154 likes, Converse is king of social media.
Converse is a near mono-brand. Converse would not be Converse without the Chuck Taylor All-Star. The iconic sneaker dates back to 1921 when the eponymous basketball player wanted a shoe with support and flexibility. The design we see today hasn't been altered since the adding of the rubber shell-toe in the early 50's. The All-Star is up there with other classic designs like Concorde, The Jaguer E-type and the Adidas World Cup boot of 1978; they simply can't be bettered and they transcend the context of time and space to create an emotional connection to us consumers.
Less about The Cons and more about Harris Tweed. 2012 saw a collaboration of Converse Japan to create a limited edition of Harris Tweed Chuck Taylors (The collection sold out rather fast (check oki-ni/freshness for possibility of stock) with the smart combination of a traditional pattern of Harris Tweed incorporated in the classic design.
The All-Star has the ability to be a mass market commodity yet highlight free spirit and creative instinct. It is a juxtaposition that we truly appreciate at Harris Tweed. We must hope that there will be another collaboration at some point; why should it only be the Japanese who get the chance to wear such amazing footwear.